DATA PROTECTION POLICY / PRIVACY POLICY

Principles for processing personal data

PRINCIPAL ELEKTRIK s.r.o. ,

with registered office: Osadní 869/32, 17000 Prague, Czech Republic ,

Corporate ID: 03402614 , e-mail: shop@pelek.eu , tel.: +420774242766 (hereinafter referred to as the “ Data Controller ”)

for the sale of goods
through an online store operated via pelek.eu with
the name Principal Elektrik s.r.o.

Protection of personal data is very important to us.
The purpose of this document is to inform you of all information relating to
the processing of your personal data, if you use the online store within
online store pelek.eu;. We recommend that you read these principles for
processing of personal data. If you have any further questions regarding
processing of your personal data, please contact us via email shop@pelek.eu .

Definitions. For better clarity and orientation, these are stated in
principles for the processing of personal data terms that often appear in these
principles:

— Online store: online store
operated by the data controller named PRINCIPAL ELEKTRIK s.r.o. via the online store pelek.eu;

— GDPR: Regulation of the European Parliament and
Council (EU) 2016/679;

— Personal data: all
information about the user that can identify him/her directly or indirectly;

— User: natural person whose
personal data is processed, usually a customer or potential
customer , also referred to as “ you ”;

— Processor: performs
processing of personal data on behalf of the data controller;

1. Basic information

Your personal data is collected
through the online store pelek.eu; and/or directly from us. In both cases
we may be in a position of data controller. If your personal data is processed on
online store pelek.eu;, please read their principles for processing personal data ( https://pelek.eu/cs/pages/privacy-policy-1 ).

We process the following personal data about you:

— name and surname, contact details (in particular
e-mail, telephone number), address;

— billing and banking information (details
necessary for accounting);

— information you provide to us in
communication with us (especially your questions and answers to
your requests, communication with you).

We do not process special categories of personal data.

2. For what purpose do we process personal data and what is the basis for the processing?

2.1 Fulfillment of contractual relationship and
related legal obligations. Basis for processing personal data
is the fulfillment of the purchase agreement and related obligations (delivery of goods, accounting,
handling complaints or if you exercise your legal right to
return of goods within the statutory time limit). We will process your name and surname, contact details
(home address and delivery address, email and telephone number), as well as any
other billing information. Personal data is processed throughout the contractual relationship
and then 4 years after that
end (here we have an interest in retaining certain personal data related to
the purchase agreement to protect our interests). We have a legal obligation
to archive accounting and tax documents. The retention period for this data can be up to 10
years after the end of the tax year in which the fulfillment took place. If it is
necessary for delivery and payment, the personal data we have collected will
to be handed over to an authorized carrier or authorized credit institution.

2.2 Card payment. If you
If you enter your payment card details, we do not have access to the full details. We know
just that you pay by card and the card details are processed by the recipients of these details,
who processes the payment for us.

2.3 Treatment of
orders. To process your order, we also work with
other service providers (carriers and others) who help us fulfill
the agreements entered into. We transfer your data to these partners only to fulfill
the obligations in the purchase agreement.

2.4 Communication with customer support,
complaints or other inquiries. If you have contacted us, we will process your
personal data based on your consent to handle your request
or complaints. We may process the following personal data about you: name, surname,
phone number, email, details about your order. Closed inquiries and complaints
from customer support is deleted regularly, no later than 4 years after
handling of inquiries or complaints.

2.5 Reviews. The evaluation of our
customers is important to us. We will publish reviews if you give us your
consent (you provide a review for a particular product or service). We may process the following personal data about you: name, surname, email, order details. In the event
With your explicit consent, we will also process photographs and personal data included in the text of the review. Reviews are stored until you revoke them.
your consent, at the latest for 5 years.

2.6 Customer reviews. You can
share your experiences with the purchase and rate individual products. For
evaluation of your feedback regarding individual purchased items
Can we use other processors?

2.7 Legal obligations. Personal data may, in addition to the processors listed below, be transferred to third parties if
required by law or in response to legal requests from public authorities or
request by the court in legal disputes.

2.8 Age limit. For goods subject to age limits, we check whether you have reached
the required minimum age according to current legislation. For this
For this purpose, we use an identification service that allows us to verify your age.

2.9 Digital products. About
it is necessary to update goods with digital elements or digital products,
We process the information you provided when placing your order.

3. Communication

3.1 Email that we can
send. Within the framework of the sale of our goods or services, we may send emails to customers regarding:

3.1.1
delivery notification, delivery time update

3.1.2
tax documents, invoices

3.1.3
provision of return label.

4. Processor

Yours
personal data may be transferred to our business partners (processors) or
other third parties if required by law.

We use
only trusted processors with whom we have entered into a written agreement, and
which gives us at least the same guarantees as we give you. It is only about
processors who are from the European Union, or from countries that have
declared and recognized as safe, or from countries where we have entered into standard
contractual terms and conditions in accordance with Article 46 GDPR and which provide your personal data
a comparable level of protection as when using GDPR and Czech laws.
All of these processors are bound by confidentiality and
may not use the personal data provided for purposes other than those for which
we have made them available in accordance with these principles.

— Carriers (see Article 2(1) Compliance
of contractual relationship and related legal obligations):

Czech Post, PPL, DPD,
WEDO, Zasilkovna, Balikovna, GLS

— Treatment of
orders (see Article 2.1 Fulfillment of contractual relationship and related legal obligations): Pelek.eu, BaseLinker

— Accounting (see Article 2(1) Compliance
of contractual relationship and related legal obligations):

ABRA

5. What rights do you have?

Where should you contact us? Write to us at the email address shop@pelek.eu , or
to our address.

When will we handle it? We will respond to you within one month at the latest. If
the provision of information would compromise the privacy of other persons, or if the provision would
be disproportionate to the risks or costs of providing them, we may not be able to
comply with your request. In the event of repeated requests, the controller has the right to charge a reasonable fee for a copy
of the personal data.

— Right of access. Confirmation,
if we process your personal data. Information about the purposes of the processing, categories
of personal data, recipients to whom they are made available, processing period, whether
existence

right to request
by the data controller to exercise one of the rights set out below. The prerequisite is that no
the rights and freedoms of other persons are adversely affected.

— Right to rectification. Request rectification
of incorrect personal data.

— Right to erasure. If
If there is no other reason to continue processing this data, we will delete or completely anonymize the data you requested.

— Right to restriction of processing. If
you believe that we are processing data incorrectly - regardless of whether it is for reasons
for the processing or its scope, please let us know.

— Right to rectification, erasure
or restriction of processing. If you contact us with a request, we will
to inform you of the result, unless it is impossible (e.g. email address,
from which you wrote to us, no longer works).

— Right to data portability. We can
provide your data, which you have provided to us, in a structured and machine-readable format
format, at your request to another data controller.

— Right to object. If
we process your data for legitimate interest (e.g. sending newsletters). It is up to
us to prove our legitimate interest, if we agree with you,
We stop this treatment.

— Right to withdraw consent. If
you have changed your mind, please write to us. Processing related to marketing and
business purposes can be revoked completely at any time.

— Automated individually
decision-making including profiling. You have the right not to be subject to any
decisions based solely on automated processing, including
profiling, which would have legal effects on you or similarly significantly affect you. We respect your rights, therefore we do not carry out any profiling.

6. Conclusion

Please also read
the privacy policy of the online store pelek.eu ( https://pelek.eu/cs/pages/privacy-policy-1 ). In this document you will find more information about when the online store pelek.eu is the data controller and how it handles your data.

These principles
for the processing of personal data can only be changed in writing. In the event
any questions regarding our principles for processing personal data, please contact
us via the e-mail address shop@pelek.eu .

If you are
If you are dissatisfied, you can file a complaint with the Czech Data Protection Authority at any time, with its registered office at Pplk. Sochora 727/27, 170 00 Prague 7 – Holešovice.
(more information at https://www.uoou.cz ).